Press and Faqs
natura – frequently asked questions
About the Natura Organics range
Exactly what do you mean by describing Natura products as natural?
Natura Organics uses only natural renewable raw materials such as natural oils (avocado, jojoba, macadamia nut oil), plant extracts (shea butter) and essential oil (lavender, rosemary..)
Exactly what do you mean by describing Natura products as Organic?
All natural oils (avocado, jojoba, macadamia nut oil), plant extracts (shea butter) and essential oil (lavender, rosemary..) are certified organic by Ecocert, the equivalent to the Soil Association in the United Kingdom.
What is Ecocert ?
Ecocert is a world wide recognised certification company with offices in France and Belgium.
What is Cosmebio?
Cosmebio is a European recognised independent certification body with offices in France and Belgium
What does Natura products really made of?
they are made using pure, natural certified organic ingredients. the use of chemical products is forbidden. Any mineral oil (paraffin, glycerine,) petrochemical or chemical based emulsifier, preservative (EDTA, PEG, all Paraben) are banned
What do you mean by describing Natura products as plant-based?
The product is not plant based. The emulsifier contained in the product is plant based. When you mix together olive oil and water, it doesn't disperse. To achieve a crème, a body lotion, you need to put some emulsifiers. Plants based are preferred to chemical ones.
What is so bad about regular body care products?
As usual money is the big issue. It is 10 time less expensive to produce a conventional body care product. Some products are bad for our health (glycols) other are being made using warfare gas (Sodium laureth Sulfate) and are not ethical nor environment friendly.
An alternative to chemical one have been on the market for years. It gives the same result and is kind to our planet and more important our skin.
Do you manufacture the products yourself?
No. the product is made in west France by a family run laboratory which has been making natural products for nearly 30 years. We have, however design all the formulations and we have requested the best natural raw materials and organic oils and essential oils.
Where are the products made?
The products are made in France by a laboratory who has been doing organic cosmetic for the last 15 years. We really like its ethos and we know that each batch of natura organics is made in a chemical free environment. Indeed, the insulation is made of hemp, the building has been painting inside out with natural paints and 40% of the electricity used come from solar panels.
What is the full range of products that you are launching today?
10 products are now available, with shampoos and hair conditioner, shower gel, body lotion
Do you have any plans to expand the range?
Yes and we will let you know soon enough.
About the company
Which market sector are the products targeting?
The natural market but as well the mass market with the department stores, chains, multiples, etc
How old is Natura / Where is the company based?
natura organic is the brand name. it is nearly 5 years old and it is the result of more than 10 years of work in the natural and organic cosmetic industry. It is why we are aware of new ingredients and pack our products with revolutionary natural raw materials.
The company is based in Barcelona, Spain, with offices in the UK and importers in 20 countries
What is Natura’s business model?
The model would be mainly pharmacies-specialists shops for the reputation of the name and body shop for the growth of the business, 20 years ago, the animal rights were a major concern. Nowdays, the small manufacturers of natural and organic cosmetic cannot afford the cost of test on animals. Out of the cost issue is an ethical point which made them banned that years ago. The next battle ahead is regarding the 50 plus toxic chemical present in our body which were not 50 years ago. They all come from conventional skin care and cosmetic.
How can a small company like Natura penetrate this market?
We have all together with our manufacturer 40 years of experience in the natural alternative skincare market. Our product is one of the purest on the market and the design, you will agree is superb.
The conventional market is looking for this kind of products with this kind of image.